
Lifestyle Campaign Launch
CLIENT
Unfold Fintech Startup
SERVICE
Brand Strategy
INDUSTRY
Fintech
YEAR
2024
The client, a fintech startup, wanted to modernize its mobile app to improve usability, build trust with first-time users, and increase engagement. Our goal was to redesign the user experience with a clean, intuitive interface that balances functionality with user confidence.
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Service
Industry
Year
Overview
Challenge
Our Process
Our process combined strategic insight with creative execution to ensure the rebrand wasn’t just a cosmetic change, but a transformation that resonated with customers and supported measurable growth. Each phase was designed to uncover opportunities, solve key challenges, and deliver an identity aligned with the client’s long-term vision.
01
Discovery &
Research
Surveys found brand gaps. Trusted for quality, it lacked youth connection.
02
Brand Strategy
Development
We created a messaging framework for Millennial and Gen Z.
03
Creative Plan
Execution
We redesigned the brand for consistency, validated through A/B testing.
04
Rollout &
Activation
The new identity launched online. Campaigns shared the brand story.
Our Solution
We modernized the brand to attract younger audiences while keeping its trust. The visual identity was updated with a clean logo and consistent design across channels. The e-commerce experience was redesigned for mobile, and social media campaigns aligned with the new brand story. We coordinated in-store and online experiences to ensure the refreshed identity reached customers.



The app faced issues affecting adoption and retention. The onboarding was lengthy and confusing, leading to high abandonment rates. The dashboard overwhelmed users with too many features. The outdated design lacked trust and professionalism, especially for younger, mobile-first users, resulting in low retention and negative reviews.

We partner with ambitious brands to shape strategy and deliver art direction that drive
Also partner with refine identity and deliver art direction that drives



The redesigned fintech app showed measurable results post-launch. Onboarding rates improved by 40%, and daily active users rose by 28%. Feedback praised the new dashboard's clarity and navigation, enhancing the client's reputation in the fintech market.
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